MARKETING OFFICER (HEAD OFFICE)

JOB SUMMARY

The Marketing Officer is responsible for supporting and implementing marketing strategies that promote the company’s construction projects, brand identity, and business development goals. This role involves creating compelling content, coordinating campaigns and events, managing digital and social media presence, and conducting market research to identify opportunities and enhance visibility.

KEY DUTIES & RESPONSIBILITIES

Assist in Marketing Campaigns

• Support the planning and execution of marketing initiatives for construction projects and corporate branding.
• Coordinate with suppliers, creatives, and contractors for marketing materials and ad placements.

Content Creation and Management

• Develop content for brochures, flyers, project profiles, social media posts, and email campaigns.
• Ensure content is accurate, brand-compliant, and aligned with project timelines.

Social Media & Digital Marketing

• Manage the company’s social media accounts (posting, scheduling, responding to comments).
• Monitor online engagement and generate performance reports monthly.

Support Project Marketing

• Prepare marketing collaterals for project launches, groundbreakings, and turnover events.
• Coordinate and document project milestones for use in promotional materials.

Event Coordination

• Help organize and implement events (such as trade shows, expos, site tours, CSR activities).
• Ensure all event materials (tarpaulins, giveaways, banners) are prepared and delivered on time.

Graphic Design & Layout

• Work with the team and internal department to develop visuals for marketing needs.
• Assist in the layout of proposals, presentations, and other client-facing documents.

Market Research

• Conduct competitor and client research to identify trends, opportunities, and potential leads.
• Compile research insights to support marketing strategies and project proposals.

Documentation & Reporting

• Maintain a database of marketing materials, project photos, and media assets.
• Submit weekly and monthly marketing performance reports.

Administrative Support

• Assist with administrative tasks such as filing, coordination of marketing purchases, and recordkeeping.

QUALIFICATIONS

1. Education
   • Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
   • Courses or Certifications in Digital Marketing, Graphic Design or Real Estate Marketing are an advantage.
2. Experience

• At least 1-2 years of experience in a Marketing, Advertising or Communication Role.
• Preferred experience in Construction, Real Estate, Engineering or B2B Marketing.
• Experience in handling social media accounts, content creation, and event coordination is highly desirable.

3. Technical Competencies (“Know-how”)

• Knowledge in social media management platforms
• Basic understanding of Digital Marketing Metrics, SEO, and Google Analytics is a plus.
• Ability to prepare Marketing Collaterals, Presentations, and Event Materials.